The German Shepherd Dog (GSD) is one of the most iconic and versatile breeds in the world. Known for their intelligence, loyalty, and courage, these dogs have a storied history. Explore the early days of the Alsatian Shepherd Dog Club of Canada, the origins of the GSD, and the story behind the breed’s alternate name: the Alsatian.
Best of Breed at Royal Winter Fair, 1925
The Alsatian Shepherd Dog Club (ASDC) of Canada, now known as the German Shepherd Club of Canada, was established in 1922, providing a foundation for GSD enthusiasts in the country. The Club’s Constitution and By-Laws were approved on September 5 of that year, and their affiliation with the Canadian Kennel Club (CKC) soon followed. By January 1923, the Club held its first Annual Meeting in Burlington, Ontario, electing officers and appointing honorary leaders, including Mr. J. Russell, the CKC President.
Flyer using the Strongheart logo, 1925
The German Shepherd Dog’s story began in the late 19th century, when Captain Max von Stephanitz, a German cavalry officer, envisioned creating the ultimate working dog. His efforts led to the development of a breed known for its intelligence and versatility—excelling in roles such as herding, police work, search and rescue, and guiding the visually impaired. The breed gained fame in North America in the 1920s, thanks to two canine movie stars who captured the public’s hearts. Strongheart, registered as Etzel von Oeringen (1917–1929), and Rin Tin Tin, rescued from a World War I battlefield (1918–1932), became instant celebrities both on-screen and off. Their talent and charm boosted the breed’s popularity worldwide, with Rin Tin Tin especially securing his place as a Hollywood icon.
During World War I, German Shepherds served heroically as messengers, ammunition carriers, and guides for wounded soldiers. However, anti-German sentiment after the war led to the breed’s rebranding in the United Kingdom. To avoid associations with Germany, the name “Alsatian” was adopted, inspired by the Alsace-Lorraine region bordering France and Germany. This name allowed the breed to thrive without controversy.
Rin Tin Tin the 1st Strongheart
From their German beginnings to their global recognition, GSDs continue to be celebrated for their intelligence, versatility, and loyalty – qualities that have endeared them to dog lovers for generations. As we reflect on the remarkable history and enduring legacy of the German Shepherd Dog, we would like to recognize the German Shepherd Dog Club of Canada for over 100 years of dedication and excellence as part of the Canadian Kennel Club family. Since its founding in 1922, the Club has worked tirelessly to preserve and promote the breed’s intelligence, versatility, and loyalty.
All photos courtesy of the German Shepherd Dog Club of Canada, Bill Randall.